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Blogging Statistics Content Marketing Budget Statistics Content Strategy Statistics Content ROI Statistics Content Promotion Statistics Interactive Content Statistics Each section will also include quick links to navigate back to the top of the post.The takeaway: Long-form content tends to be more educational and in-depth, thus increasing the amount of value delivered to the reader. Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales.There are a lot of content marketing statistics shown below.You can use the jump links below to quickly navigate to a section of most interest to you.Takeaway: In the early days of blogging, 500 word posts were enough to get you ranking for a keyword.Those days are long gone, and now the first page of Google is wildly competitive.With so much content to organize, Google looks at word count as an indicator of depth and quality.While typical post length has steadily ticked up over the years, the length of a #1 ranking post is much higher.
Go back and add content upgrades to the posts that are working, expand sections with new information, and make sure your content is evergreen.
As the graph above shows, there is a HUGE opportunity gap in content marketing.